Privacy Policy

1. Information We Collect

1.1 Personal Information

We may collect personal information that you voluntarily provide to us when you:

• Book tours or register for workshops
• Subscribe to our newsletter
• Contact us through our website
• Create an account on our platform
• Participate in surveys or promotions

This information may include: name, email address, phone number, mailing address, payment information, emergency contact details, dietary restrictions, and medical information relevant to tour participation.

1.2 Automatically Collected Information

When you visit our website, we may automatically collect certain information about your device and usage patterns, including:

• IP address and browser type
• Operating system and device information
• Pages visited and time spent on pages
• Referring website addresses
• Click patterns and navigation paths

2. How We Use Your Information

We use the information we collect for the following purposes:

• Service Delivery: To process bookings, provide tours and workshops, and communicate with you about your reservations
• Customer Support: To respond to inquiries, provide assistance, and resolve issues
• Safety and Security: To ensure participant safety during tours and protect against fraud
• Marketing: To send newsletters, promotional materials, and information about our services (with your consent)
• Improvement: To analyze usage patterns and improve our website, services, and customer experience
• Legal Compliance: To comply with legal obligations and enforce our terms and conditions

3. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

• Service Providers: With trusted partners who assist in operating our business (payment processors, tour operators, accommodation providers)
• Legal Requirements: When required by law, court order, or government regulation
• Safety and Protection: To protect the rights, property, or safety of Water Wonders, our clients, or others
• Business Transfers: In connection with a merger, acquisition, or sale of assets
• With Your Consent: When you explicitly authorize us to share your information

4. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of sensitive data during transmission (SSL/TLS)
• Secure storage systems with access controls
• Regular security audits and updates
• Employee training on data protection
• Restricted access to personal information on a need-to-know basis

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

5. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience. Cookies are small data files stored on your device. We use:

• Essential Cookies: Required for website functionality
• Performance Cookies: Help us understand how visitors use our site
• Functional Cookies: Remember your preferences and settings
• Marketing Cookies: Used to deliver relevant advertisements

You can control cookie preferences through your browser settings. Disabling cookies may affect website functionality.

6. Your Rights and Choices

Under Canadian privacy laws, you have the following rights regarding your personal information:

• Access: Request access to the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to legal obligations)
• Objection: Object to certain types of data processing
• Portability: Request a copy of your data in a structured format
• Withdrawal of Consent: Withdraw consent for marketing communications at any time

To exercise these rights, please contact us at privacy@waterwonders.ca. We will respond to your request within 30 days.

7. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Retention periods vary based on:

• The nature of the information
• Legal and regulatory requirements
• The purposes for which it was collected
• Potential legal claims or disputes

When information is no longer needed, we securely delete or anonymize it.

8. Children's Privacy

Our services are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us immediately, and we will delete it.

For participants aged 13-17, we require parental or guardian consent for tour bookings and may request emergency contact information.

9. International Data Transfers

Your information may be transferred to and processed in countries other than Canada. These countries may have different data protection laws. When we transfer data internationally, we ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy and applicable laws.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you of any material changes by:

• Posting the updated policy on our website
• Updating the "Last Updated" date
• Sending email notifications for significant changes

Your continued use of our services after changes become effective constitutes acceptance of the updated policy.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

13. Governing Law

This Privacy Policy is governed by the laws of Canada and the province of British Columbia. We comply with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation.